PERSONAL BRANDING - CLIENT JEWELL SIEBERT
A brand design project I worked on during my time at Hearst TV. I worked with client Jewel Siebert in creating a brand look for her personal life coaching business. This included creating a logo, stationary items and a social media banner, along with profile image. Jewell had around 10-15 clients at the time and wanted to incorporate her own personal floral sketches into these pieces to make the brand image represent her and to her clients.
Logo
GINTHER'S ICE CREAM SHOP
This project is a concept re-design of the brand identity for Ginther's Ice Cream company in Orlando, FL which currently lacks a cohesive visual identity. The brief is to create a unified and resonant brand image which features a primary logo, color palette, typography and layout concepts for different mediums. While this project was only a concept this project was showcased to other students at the University of Central Florida who were also a part of the Graphic Design Student Association. Software used in the creation of this project included Adobe Illustrator, Photoshop and Indesign.
LEU GARDENS REBRAND CONCEPT
The objective of this project was to develop a concept for a cohesive and resonant brand identity for Leu Gardens in Winter Park, FL. A concept idea that creates a unified and emotionally resonant brand image that captures the delight of their business The core deliverables—a distinctive logo, color palette, and website that showcases photography to showcase the venue. Leu Gardens is a beloved local staple and with these concepts—will transform Leu Gardens to a clear, cohesive, and instantly recognizable brand ready to appeal to up new audiences.
Logo Dark and Light
